The DRIVEN team wanted to profile another strong European brand, JETHWEAR.  This Swedish brand has been live since 2013 and slowly building fans in North America.  JETHWEAR say they're all about the freestyle feel of snowmobiling and this is apparent from their colours and edginess of their designs.  We wanted to share this with you to help inform our DRIVEN community about another awesome product out there.

Launched into the snowmobile industry in 2013, Jethwear draws on the influences of other subcultures such as snowboarding, skiing, music and fashion and strives to provide consumers with premium products. Rooted in the free-thinking values of snowmobiles, Jethwear is the new independent clothing brand with a unique and original freeride perspective.

Targeting primarily young freerider, Jethwear ’’want to give every rider the opportunity to find something that fits their type of riding. Jethwear is all about including riders to our brand, inviting everybody, excluding nobody.’’ – Eric Nordstrom.

Jethwear started with only 3 jackets, one bib and a one piece. Five collections later, they now have almost a full line from your head to your toe with their first layer, second layer, helmet, glove, boots and backcountry backpack as complimentary to their regular outerwear. This year, they launch their fifth collection to the market and giving their unique tagline signature: ”rooted in the freethinking values of snowmobile.”

Since 2013, Jethwear never stop developing new collection with riders’ feedback and real needs. They introduce last season their unique and exceptional ‘’Black series’’ which offer a slick and more discrete design, but still includes the high quality conception. They also include a tighter fit, YKK waterproof high end zipper and POWTEC material.

With a growing market share and a constant desire to innovate and create, Jethwear introduce women and kids' line-up. Stay tuned to discover other original and high quality products from Jethwear, we can’t tell you what’s coming but you will for sure be amaze.